About Rora
Our vision is to bring purpose back to HR and capitalism grounded in the spirit of inner success.
We are creating a new industry of professionals, Career Agents, who empower employees to negotiate, navigate interpersonal dynamics effectively, and build a vocation.
The New Idea
HR & businesses today hire with the intent to extract. The 3 basics of a career: fair pay, career development, and job stability are no longer given. The information asymmetry between workers and corporations only grows. Trust is declining.
Employment today is a transaction. And it is still a relationship. An alliance.
A Rora Career Agent empowers workers with agency and negotiation skills to align with their manager/leaders, or walk away. Unity enables our clients to develop their careers in ways managers or HR are too busy to do. Walking away is more productive than "Quiet Quitting".
Regardless of winning or losing financially, everyone is losing spiritually. The transactional nature of work today deprives us of purpose. Our careers and businesses have a crisis of meaning.
We have overemphasized material progress: money, prestige, power, and speed. And we have underemphasized spiritual progress: purpose, values, humility, and patience.
We believe spiritual progress and material progress must go together. Instead of focusing outside-in, we must renew our focus on inner success and work inside-out.
To progress spiritually, we train and employ transformed formerly incarcerated individuals (Returning Citizens) to partner with us in serving our clients' careers. They have a wisdom from their experience that we and our clients greatly benefit from.
Rora seeks to expand the spiritual purpose of Aravind Eye Hospital and ideas of its founder, Dr. V. We are grateful to Thulsi Ravilla for his continued guidance and mentorship.
What is a Career Agent
The function of a Career Agent is to empower our clients to: (1) take full responsibility for their careers (2) build a vocation with a vision and (3) understand the people they work with and be understood by them.
We are advocates in our hearts and entrepreneurs in our mind. We work as a movement to empower those who don't see the power in themselves.
From Rora’s Founder, Brian Liou
I grew up in a home of financial privilege, but my father also filled it with physical abuse and emotional pain. The long term impact I only came to terms with 17 years later.
As a child I was incapable of freeing myself from his abuse. I intimately know the fear and difficulty of what should be simple – walk away and tell someone.
I also deeply understand the shame and anger that come from being taken advantage of. It doesn’t leave you – and it shows up later – in personal relationships, in random interactions, and in challenging professional moments.
My father was not consciously trying to hurt me. He was passing down trauma he similarly experienced as a child.
I see this same dynamic play out in offer negotiations and work relationships. Seeking to be understood rather than understand. Win-lose rather than win-win. Needless conflict that can be eliminated.
I see a mindset of scarcity in employees and employers. I see a lack of clarity and ineffective communication.
A founder myself, I know companies don’t intend to hurt the very workers who make them exist. The prioritization of profits over people is simply dogma, it doesn’t have to be this way.
Rora is a movement to change this. I hope you’ll join us on this mission.